The most immediately obvious benefit of cross-border selling is the expansion and access into untapped markets.

Regardless of how well your business is performing on the homefront, by expanding your efforts beyond your borders, you only stand to increase your potential customer base.

Cross-border selling into new markets can open your business up to increased ecommerce sales and higher profits — a sentiment shared by more than 80% of ecommerce retailers worldwide.

Every successive country you venture into represents a new customer base, offering new pathways to business growth and a higher demand for your business products or services.

Brand awareness and visibility are critical to the long-term success of any ecommerce business hoping to become a global brand, as brand recognition is one of the most apparent indicators of a successful imprint within a market.

By expanding your business across multiple borders, you can spread awareness of your brand and highlight the capabilities of your business.

The reality of business is that competition drives companies to find advantages when and where they can. One of the most immediate opportunities for growing businesses to move beyond their local competitors is to expand into different markets — because if you don’t, they eventually will.

By becoming the first to move into new markets, you can gain the first-mover advantage, allowing you to build a significant brand presence with international customers before your competitors even get the chance.